Niche Pack · Marketing & SEO Agencies

38 Claude skills that turn agency overhead into billable hours.

Two people in conversation at a crowded, warmly lit bar, others talking behind them

Stop letting reporting, briefs, and proposals eat your margin. 38 ready-to-run skills that turn 4-hour deliverables into 30-minute ones — and free your team to bill on the work that wins clients, not the work that drains them.

Or Membership, everything — £79/month

Sound familiar?

Senior strategists writing client reports at 11pm because juniors can't ship them solo.

Three people, four meetings, eleven days to produce one campaign brief.

Retainers churning because QBRs slip and renewals get rushed.

What's inside

38 skills, ready to install.

Marketing & Advertising17
  • 01
    competitor-analysis

    Maps your key competitors across positioning, pricing, and messaging — and surfaces the gaps worth moving on.

  • 02
    content-marketing-strategy

    Builds a full content marketing strategy from your objective and audience — framework selected, metrics defined, implementation table ready to hand to the team.

  • 03
    go-to-market-plan

    Turns a target audience and objective into a structured go-to-market plan — channel strategy, CAC/LTV targets, sequenced actions, and risk flags included.

  • 04
    kpi-framework

    Builds a KPI framework from your objective and audience — metrics, baselines, targets, and owners structured into a ready-to-use document.

  • 05
    marketing-calendar

    Builds a month-by-month marketing calendar from your objective and audience — campaigns, owners, timelines, and KPIs laid out and ready to brief the team.

  • 06
    marketing-dashboard

    Pulls your key marketing metrics — CAC, LTV, ROAS, CPM — into a structured dashboard with gaps flagged, benchmarks set, and next actions owned.

  • 07
    marketing-funnel-design

    Designs a full marketing funnel from objective and audience — stages, messaging, metrics, and a prioritised action plan built in.

  • 08
    media-kit

    Builds a complete media kit from your brand objectives and audience — positioning, metrics, and implementation plan ready to hand to a journalist or partner.

  • 09
    media-pitch

    Drafts a structured media pitch from your objective and target audience — hook, angle, and key message ready to send to a journalist or editor.

  • 10
    campaign-strategy

    Turns a campaign objective and target audience into a structured strategy doc — framework selected, metrics defined, risks logged, implementation table ready to hand to a media buyer or agency.

  • 11
    campaign-retrospective

    Turns a completed campaign into a structured retrospective — what hit, what missed, CAC, ROAS, CPM benchmarked, and clear actions for the next run.

  • 12
    campaign-brief

    Turns a campaign objective and target audience into a structured brief — framework applied, success metrics defined, risks logged, ready to hand to an agency or execute in-house.

  • 13
    brand-voice-guide

    Builds a brand voice guide from your objectives and audience — tone, style, and positioning documented so every piece of copy sounds like the same person wrote it.

  • 14
    brand-positioning

    Builds a brand positioning from your objective and target audience — framework applied, gaps identified, metrics defined, and implementation plan ready to act on.

  • 15
    brand-messaging-framework

    Builds a brand messaging framework from your objective and audience — positioning, voice, and differentiators structured and ready to brief an agency or write copy from.

  • 16
    audience-segmentation

    Segments your audience into distinct groups with CAC, LTV, and ROAS targets defined — so media budget goes to the people most likely to convert.

  • 17
    audience-persona

    Builds a detailed audience persona from your objective and target audience — demographics, psychographics, pain points, and buying triggers mapped and ready to use.

SEO & Search4
  • 01
    technical-seo-audit

    Audits your site's technical SEO foundations — crawlability, indexation, Core Web Vitals, structured data — and outputs a prioritised fix list with owners and timelines.

  • 02
    seo-roadmap

    Builds a prioritised SEO roadmap from your objectives and current site context — keyword targets, content gaps, technical fixes, and a phased implementation plan with metrics baked in.

  • 03
    on-page-seo-audit

    Audits a page's on-site SEO — title tags, keyword targeting, search intent, E-E-A-T signals, and internal linking — and returns a prioritised fix list with expected ranking impact.

  • 04
    keyword-research

    Maps target keywords by search intent, volume, and competition — then prioritises the ones worth going after based on your site's current authority.

Sales & Revenue2
  • 01
    proposal-writer

    Turns a prospect brief and objective into a structured sales proposal — executive summary, recommendations, and next steps ready to send.

  • 02
    case-study-sales

    Turns a prospect's details and objective into a structured case study sales document — framework applied, metrics defined, next steps clear.

Design & Creative1
  • 01
    creative-brief

    Turns a project objective and audience into a structured creative brief — with clear constraints, success metrics, and next steps ready to hand to a designer or agency.

Data & Analytics1
  • 01
    monthly-report

    Pulls the month's numbers into a structured report — anomalies flagged, recommendations specific, implementation table ready to hand to the team.

Customer Success & Support2
  • 01
    renewal-playbook

    Builds a renewal playbook with staged outreach, health score triggers, and owner-assigned actions — so renewals are managed before they become a retention problem.

  • 02
    qbr-template

    Builds a structured QBR template with health scores, NRR targets, and expansion opportunities mapped — ready to run a strategic account review.

Content & Copywriting7
  • 01
    landing-page-copy

    Writes landing page copy from your objective and audience — headline, hooks, and CTA structured around AIDA, PAS, or StoryBrand, ready to drop straight into the page.

  • 02
    content-brief

    Builds a structured content brief from your objective and audience — framework selected, success metrics defined, and ready to hand to a writer.

  • 03
    content-audit

    Audits your content library and flags what's performing, what's dead weight, and where the gaps are — with a prioritised action plan attached.

  • 04
    blog-content-calendar

    Builds a blog content calendar from your objective and audience — topics, cadence, and success metrics mapped out and ready to execute.

  • 05
    ad-copy-linkedin

    Writes LinkedIn ad copy from your objective and audience — hook, body, and CTA structured around AIDA or PAS, ready to brief or publish.

  • 06
    ad-copy-google

    Writes Google ad copy from your objective and audience — headlines, descriptions, and CTAs structured for click-through, not just impressions.

  • 07
    ad-copy-facebook

    Writes Facebook ad copy from your objective and audience — hook, body, and CTA structured around AIDA or PAS, ready to test.

Consulting & Strategy4
  • 01
    engagement-letter

    Drafts a signed-ready engagement letter from a client brief — scope, fees, deliverables, and liability terms structured cleanly so nothing is left open to interpretation.

  • 02
    scope-of-work

    Turns a project brief into a structured scope of work — objectives, deliverables, timeline, risks, and success metrics locked in before work starts.

  • 03
    client-discovery-workshop

    Builds a structured client discovery workshop — objectives, stakeholder questions, and success metrics — ready to run, not just ready to read.

  • 04
    client-proposal

    Turns a client brief into a structured proposal — exec summary, costed recommendations, implementation table, and success metrics — ready to send.

Choose your depth

Four ways in.

Marketing Pack only

£79one-off
  • All 38 curated skills
  • Install guide
  • 90 days of updates

Pack + Power Hour

£750one-off
  • Marketing Pack included
  • 60-min 1:1 with Dean
  • Live setup + top skills for your business
  • 30-day Slack access

Pack + 2 months of Membership

£249one-off
  • Marketing Pack included
  • Two months of Membership: every Academy track and the whole Vault
  • One payment. Nothing renews
  • Carry on with Membership afterwards only if you want to

Pack + Dedicated Day

£3,500one-off
  • Marketing Pack included
  • Full working day with Dean
  • Wired up live in your environment
  • Follow-up Power Hour 2 weeks later

No VAT added. The price you see is the price you pay.

Who it's for.

You run or help run a marketing & seo agencies organisation

You wear 5 hats and do the comms yourself

You want a system, not another tool to learn

You can copy-paste — that's all the technical skill you need

Why me

"I've watched agencies lose 30% of their billable hours to internal admin. These 38 skills cover the unbillable work — briefs, retros, QBRs, reporting, proposals, onboarding, deliverables — so your seniors can stay in the work clients actually pay for."
DL

Dean Lynn

Operator · Founder · Builder

Questions, answered.

30-day money-back guarantee.

Install the pack, try the skills for 30 days. If it hasn't paid for itself in time saved, email me for a full refund. No forms, no questions.

Ready to get your Sundays back?

Install the pack tonight. Ship faster tomorrow.

Or Membership, everything — £79/month