Niche Pack · Marketing & SEO Agencies
38 Claude skills that turn agency overhead into billable hours.

Stop letting reporting, briefs, and proposals eat your margin. 38 ready-to-run skills that turn 4-hour deliverables into 30-minute ones — and free your team to bill on the work that wins clients, not the work that drains them.
Sound familiar?
Senior strategists writing client reports at 11pm because juniors can't ship them solo.
Three people, four meetings, eleven days to produce one campaign brief.
Retainers churning because QBRs slip and renewals get rushed.
What's inside
38 skills, ready to install.
- 01
competitor-analysisMaps your key competitors across positioning, pricing, and messaging — and surfaces the gaps worth moving on.
- 02
content-marketing-strategyBuilds a full content marketing strategy from your objective and audience — framework selected, metrics defined, implementation table ready to hand to the team.
- 03
go-to-market-planTurns a target audience and objective into a structured go-to-market plan — channel strategy, CAC/LTV targets, sequenced actions, and risk flags included.
- 04
kpi-frameworkBuilds a KPI framework from your objective and audience — metrics, baselines, targets, and owners structured into a ready-to-use document.
- 05
marketing-calendarBuilds a month-by-month marketing calendar from your objective and audience — campaigns, owners, timelines, and KPIs laid out and ready to brief the team.
- 06
marketing-dashboardPulls your key marketing metrics — CAC, LTV, ROAS, CPM — into a structured dashboard with gaps flagged, benchmarks set, and next actions owned.
- 07
marketing-funnel-designDesigns a full marketing funnel from objective and audience — stages, messaging, metrics, and a prioritised action plan built in.
- 08
media-kitBuilds a complete media kit from your brand objectives and audience — positioning, metrics, and implementation plan ready to hand to a journalist or partner.
- 09
media-pitchDrafts a structured media pitch from your objective and target audience — hook, angle, and key message ready to send to a journalist or editor.
- 10
campaign-strategyTurns a campaign objective and target audience into a structured strategy doc — framework selected, metrics defined, risks logged, implementation table ready to hand to a media buyer or agency.
- 11
campaign-retrospectiveTurns a completed campaign into a structured retrospective — what hit, what missed, CAC, ROAS, CPM benchmarked, and clear actions for the next run.
- 12
campaign-briefTurns a campaign objective and target audience into a structured brief — framework applied, success metrics defined, risks logged, ready to hand to an agency or execute in-house.
- 13
brand-voice-guideBuilds a brand voice guide from your objectives and audience — tone, style, and positioning documented so every piece of copy sounds like the same person wrote it.
- 14
brand-positioningBuilds a brand positioning from your objective and target audience — framework applied, gaps identified, metrics defined, and implementation plan ready to act on.
- 15
brand-messaging-frameworkBuilds a brand messaging framework from your objective and audience — positioning, voice, and differentiators structured and ready to brief an agency or write copy from.
- 16
audience-segmentationSegments your audience into distinct groups with CAC, LTV, and ROAS targets defined — so media budget goes to the people most likely to convert.
- 17
audience-personaBuilds a detailed audience persona from your objective and target audience — demographics, psychographics, pain points, and buying triggers mapped and ready to use.
- 01
technical-seo-auditAudits your site's technical SEO foundations — crawlability, indexation, Core Web Vitals, structured data — and outputs a prioritised fix list with owners and timelines.
- 02
seo-roadmapBuilds a prioritised SEO roadmap from your objectives and current site context — keyword targets, content gaps, technical fixes, and a phased implementation plan with metrics baked in.
- 03
on-page-seo-auditAudits a page's on-site SEO — title tags, keyword targeting, search intent, E-E-A-T signals, and internal linking — and returns a prioritised fix list with expected ranking impact.
- 04
keyword-researchMaps target keywords by search intent, volume, and competition — then prioritises the ones worth going after based on your site's current authority.
- 01
proposal-writerTurns a prospect brief and objective into a structured sales proposal — executive summary, recommendations, and next steps ready to send.
- 02
case-study-salesTurns a prospect's details and objective into a structured case study sales document — framework applied, metrics defined, next steps clear.
- 01
creative-briefTurns a project objective and audience into a structured creative brief — with clear constraints, success metrics, and next steps ready to hand to a designer or agency.
- 01
monthly-reportPulls the month's numbers into a structured report — anomalies flagged, recommendations specific, implementation table ready to hand to the team.
- 01
renewal-playbookBuilds a renewal playbook with staged outreach, health score triggers, and owner-assigned actions — so renewals are managed before they become a retention problem.
- 02
qbr-templateBuilds a structured QBR template with health scores, NRR targets, and expansion opportunities mapped — ready to run a strategic account review.
- 01
landing-page-copyWrites landing page copy from your objective and audience — headline, hooks, and CTA structured around AIDA, PAS, or StoryBrand, ready to drop straight into the page.
- 02
content-briefBuilds a structured content brief from your objective and audience — framework selected, success metrics defined, and ready to hand to a writer.
- 03
content-auditAudits your content library and flags what's performing, what's dead weight, and where the gaps are — with a prioritised action plan attached.
- 04
blog-content-calendarBuilds a blog content calendar from your objective and audience — topics, cadence, and success metrics mapped out and ready to execute.
- 05
ad-copy-linkedinWrites LinkedIn ad copy from your objective and audience — hook, body, and CTA structured around AIDA or PAS, ready to brief or publish.
- 06
ad-copy-googleWrites Google ad copy from your objective and audience — headlines, descriptions, and CTAs structured for click-through, not just impressions.
- 07
ad-copy-facebookWrites Facebook ad copy from your objective and audience — hook, body, and CTA structured around AIDA or PAS, ready to test.
- 01
engagement-letterDrafts a signed-ready engagement letter from a client brief — scope, fees, deliverables, and liability terms structured cleanly so nothing is left open to interpretation.
- 02
scope-of-workTurns a project brief into a structured scope of work — objectives, deliverables, timeline, risks, and success metrics locked in before work starts.
- 03
client-discovery-workshopBuilds a structured client discovery workshop — objectives, stakeholder questions, and success metrics — ready to run, not just ready to read.
- 04
client-proposalTurns a client brief into a structured proposal — exec summary, costed recommendations, implementation table, and success metrics — ready to send.
Choose your depth
Four ways in.
Marketing Pack only
- All 38 curated skills
- Install guide
- 90 days of updates
Pack + Power Hour
- Marketing Pack included
- 60-min 1:1 with Dean
- Live setup + top skills for your business
- 30-day Slack access
Pack + 2 months of Membership
- Marketing Pack included
- Two months of Membership: every Academy track and the whole Vault
- One payment. Nothing renews
- Carry on with Membership afterwards only if you want to
Pack + Dedicated Day
- Marketing Pack included
- Full working day with Dean
- Wired up live in your environment
- Follow-up Power Hour 2 weeks later
No VAT added. The price you see is the price you pay.
Who it's for.
You run or help run a marketing & seo agencies organisation
You wear 5 hats and do the comms yourself
You want a system, not another tool to learn
You can copy-paste — that's all the technical skill you need
Why me
"I've watched agencies lose 30% of their billable hours to internal admin. These 38 skills cover the unbillable work — briefs, retros, QBRs, reporting, proposals, onboarding, deliverables — so your seniors can stay in the work clients actually pay for."
Dean Lynn
Operator · Founder · Builder
Questions, answered.
30-day money-back guarantee.
Install the pack, try the skills for 30 days. If it hasn't paid for itself in time saved, email me for a full refund. No forms, no questions.
Ready to get your Sundays back?
Install the pack tonight. Ship faster tomorrow.