I put AI into businesses that already run.
I am an operator before I am an adviser. The AI layer I build for clients is the same one my own ventures run on every day. Nothing here is a demo.
Then I wrote the whole method down, one step at a time.
Three things you can do today
Pick one and ignore the other two. The first two are one membership, and the third one is me.
The Academy
In the membershipI wrote down how I actually do this, one step at a time. Every step ends with a check you run on your own systems. It is not teaching about AI, and it comes with the Vault.
- 14 live tracks
- 71 live steps
- The track list is open to read, and the steps open on a membership
Join the Vault
£29/moThe library I actually use, sold at one price on the page. Not a reading list. Not a shelf of videos. Not a Discord with nobody answering.
- Claude skills
- Cancel whenever, with no form and no exit survey
- Everything you make with it stays yours on the way out
Hire me
Fractional Chief AI OfficerI sit inside your operation part time and ship the work myself. No discovery phase, no deck, no team of juniors learning on your budget. One operator who has already done it inside his own businesses.
- 72 agents already running in production
- Operator-led delivery, not a deck and a handover
- I build inside your systems, not beside them
AI Operating System
This is what I'm actually running across my portfolio. Agent teams, automated workflows, governance layers — AI doing the work, not just the talking.
Runs daily operations checks, flags anomalies, escalates to humans only when needed.
Drafts social copy, email sequences and blog outlines from a single brief.
Automated quality checks on builds, copy, and data pipelines before anything goes live.
Monitors key growth signals and surfaces weekly insight summaries with recommended actions.
First-line response and triage for inbound queries — escalates to humans only when needed.
Human-in-the-loop approval flows so nothing ships without the right sign-off.
Idea → draft → review → publish — a fully automated workflow from brief to live post.
Weekly performance reports assembled and delivered automatically. No spreadsheet wrangling.
Base44, OpenAI, Zapier, Notion, Slack — connected and talking to each other in production.
Budget caps, output reviews, brand tone filters — AI running fast with the right fences around it.
Want to build something like this in your organisation?
What I have actually built
You will find no client outcome figures here. None of mine are published anywhere, and an unbacked number is worth less than no number at all. So here is what I own and run instead.
I run many ventures at once, and that is the job rather than a boast.
Live right now
These four are read from the database at the moment this page loads, so I never type them.
Don't take my word for it. Take the platform's.
“You're in the top 0.03% of Base44 users — fewer than apps that ever reach #1 on an app store.”
— Base44's own platform message, on the AI app platform Wix acquired for $80M.
4th & 7th — two build competitions, one game
Placed in both competitions entered, with a game built to launch on Steam and the app stores rather than to win a weekend.
Full websites from a single prompt
Production sites shipped in one prompt — my own ventures and websites built for other companies. Design, copy, checkout, live.
AI setups mastered, end to end
OpenClaw and Claude environments configured for personal and business use — optimised through hundreds of live use cases and real feedback.
TRUSTED BY
Who I have worked with
Sport
- Chelsea FC
- Manchester City FC
- Southampton FC
- Fulham FC
- Newcastle United FC
- Burnley FC
- Brentford FC
- Crystal Palace FC
Leisure and fitness
- Kieser TrainingUsed the social referral tool I built to boost gym retention
- Helio FitnessUsed the social referral tool I built to boost gym retention
- DC LeisureUsed the social referral tool I built to boost gym retention
- Leisure ConnectionsUsed the social referral tool I built to boost gym retention
- Fit4lessUsed the social referral tool I built to boost gym retention
- Energy FitnessUsed the social referral tool I built to boost gym retention
Games, shipped like products.
Not prototypes — full game loops with economies, progression and live deployments, built with the same AI operating layer as everything else.
Food Truck Park Tycoon
A cozy 2.5D tycoon built as a road trip: lay out a park where every truck wears its dish on the roof, cook every order yourself, then hit the road — eight towns, eight economies, one long delicious journey.
8 themed towns, each with its own economy, favourite cuisine — and its own way of sabotaging you
11 named cooking mini-games across 13 gestures, plus 53 research recipes on a Signature → Masterpiece ladder
Upload a selfie, get cartoon-ified, and show your chef off on collectible trading cards — Bronze to Legendary
On the workbench
Eleven game builds in the org — one live on its own domain, the rest at various stages behind it, including the competition entry that placed 4th and 7th.
Then → Now
20+ years of building, failing, learning, and winning. Here's the snapshot story.
Health Scares & Empires
Survived multiple collapsed lungs and major kidney surgeries. While bed-bound, kept building online empires. If adversity fuels innovation, I'm basically rocket-powered. Now feeling the healthiest I have ever felt!
Health Scares & Empires
Survived multiple collapsed lungs and major kidney surgeries. While bed-bound, kept building online empires. If adversity fuels innovation, I'm basically rocket-powered. Now feeling the healthiest I have ever felt!
Life & Work
The moments that define my journey — from building teams to exploring the world, from network dinners to mountain top adventures.
Me and Steve
Steve and me standing either side of a large painted canvas of a golfer in a red shirt celebrating with both arms raised, propped up on the pool table in his games room.
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Tell me what you are
trying to ship
Send me the problem itself rather than a polished brief. I will tell you whether I can help, and whether it needs me at all.
Keep it short. Voice notes under 2 mins welcome. My ADHD brain thanks you.
Or find me on LinkedInI collect social icons like Pokémon cards — I have them but don't use them. But if you want real connection, let's meet over good food.