Speaking and media

I run the businesses I talk about.

Most AI speakers describe someone else's transformation. I hold the AI seat in my own group and I have held it for years. 72 agents run in production for me right now, and I can name every one. 80+ web apps and 375+ Base44 apps are live. I talk about how that got built, what it cost me, and the parts I got wrong first.

No forecast about where the technology goes next. No slides you have seen before. I take a small number of dates a year, so the brief form below is the fastest route to a yes or a no.

  • 20+ years in business
  • 4+ acquisitions
  • 1,000+ organisations
  • 850+ domains
  • 72 agents in production
  • 80+ web apps
  • 375+ Base44 apps
Five panellists seated on a low stage in front of a screen reading "Borders down, innovation up: inside the global sports tech movement", with the audience watching from the front rows

Borders down, innovation up

Dean in a dark jacket and lanyard in front of an event backdrop tiled with sponsor logos
Four panellists on a stage lit purple and blue, in front of a screen reading "Fan centric monetization"
In the room

Keynotes, panels and the bit afterwards. If you want to know how I hold a room before you commit a slot to me, this is the honest version.

  • A panel seated on a stage in front of a screen carrying the event sponsors

    On the panel

  • Five people on a stage under the sports tech banner, the moderator at the left with a microphone

    Sports Tech Nation

  • A row of five panellists on a stage in a wood-floored hall, mid-answer

    The panel

  • A view along the panel from the side of the room, a moderator in the foreground taking notes

    Five on a stage

  • The fan-centric monetisation panel seen from the side of the auditorium, the screen lit behind them

    The monetisation panel

  • Four speakers seated close together on the Sports Tech Nation stage, screen lit behind

    Sports Tech Nation

  • Standing beside a large LALIGA sign at the entrance to the building

    At La Liga

  • Standing in front of the Spanish and French Chamber of Commerce wall sign

    Chamber of Commerce

  • A small audience watching a presentation on a wall screen in a club meeting room

    At Atletico Madrid

  • A selfie of two people in a packed conference hall, lanyards on, the crowd filling the room behind

    Web Summit

  • Three people grinning for a selfie on a conference concourse, lanyards round their necks

    On the floor

  • A selfie of two people on a busy exhibition floor, a huge pink stage screen and crowds behind

    Web Summit

  • Three people in suits with drinks in hand at a trade-show stand, the hall lit behind them

    ICE London

  • A selfie of two people at a busy evening drinks reception in a tall white-walled hall

    The bit after the talks

  • Two people in front of a lit screen at a Sports Tech Nation event

    Sports Tech Nation

Subjects

Five things I can talk about without notes.

Pick one and I will write the talk around your audience. Ask for a blend of two and it gets thin, so I would rather you chose.

Running a group of businesses on AI

This is the job I actually do, not a case study I read.

I hold the AI seat across Play Fund Win, Discount Vouchers, Cherished, Trusted Media and Onyxia. I walk through the operating standard I wrote for them, the approval gates, and the places where a person still has to sign. None of it is a pilot. It has been running my companies for long enough to have broken a few times.

72 agents in production, and the ones I turned off

Every agent I run started as something I did by hand.

I take one from that first manual version through to live, with the review step and the spend cap that keep it honest. Then I go through the ones that failed, and why. That second half is the useful half, and it is the half nobody puts on a stage.

Buying instead of building

4+ acquisitions and 850+ domains, so I have made this decision often.

Buying something that already works usually beats a year of building it. I explain how I look at a small business, what I pay attention to first, and what makes me walk away. I also name the ones I should have walked away from and did not.

Shipping software without a dev team

80+ web apps and 375+ Base44 apps, none of them built by an engineering department.

I show the stack, the guardrails, and the review that stops bad code reaching anyone. This one works best as a workshop, because the room stops listening and starts building about twenty minutes in.

What a board actually asks about AI

Boards do not ask about models.

They ask who is accountable when it gets something wrong, and whether that is written down anywhere. They ask what happens if one vendor changes its terms. I take those questions one at a time and give the answer I use in my own businesses. This is not legal advice and I say so on the day.

Formats

What each one involves, both ways round.

Half of every speaker page is a list of what you get. The other half is usually missing, so here it is. What I need from you is the part that decides whether the session lands.

Keynote

Twenty to forty-five minutes, one subject, no panel afterwards unless you ask.

What you get

  • A talk written for your audience rather than a deck I reuse.
  • Slides with you 48 hours ahead if they need sign-off.
  • I stay for the session after mine and for the coffee.

What I need from you

  • Who is in the room, how many, and what they should do differently on Monday.
  • Fifteen minutes with the organiser beforehand.
  • A stage where I can see faces. I do not read to a dark room well.

Panel

Forty-five to sixty minutes, a chair, two to four of us.

What you get

  • Direct answers, and disagreement on stage when I think the other position is wrong.
  • Preparation on the other panellists so the hour is not four introductions.

What I need from you

  • The other names and the questions in advance.
  • A chair who will cut people off.
  • No shared slide deck. They flatten a panel every time.

Workshop

Half a day or a full day, laptops open, building.

What you get

  • Everyone leaves with something running in their own environment.
  • The templates and the prompts I use, handed over, yours to keep.
  • A written follow-up of what the room built and what it still needs.

What I need from you

  • Laptops, admin rights on them, power at every seat.
  • Twenty-five people maximum. Past that it becomes a talk with typing.
  • One person on your side who can approve tool spend in the room.

Podcast

Remote or in person, forty-five to ninety minutes.

What you get

  • Named systems and real numbers rather than a founder origin story.
  • The parts that went badly, on the record.
  • A clip list afterwards if that is useful to you.

What I need from you

  • A rough running order and a named audience.
  • No pre-agreed script. It kills the only thing I am good at.

Press comment

Quotes, background briefings, on-record interviews.

What you get

  • A same-day answer when you are on deadline.
  • Plain English, and a straight admission when I do not know.
  • Data and screenshots from my own systems where I am allowed to share them.

What I need from you

  • The angle and the deadline in the first message.
  • Whether this is on record or background.
  • Approval on my quotes only. I never ask to see the piece.
What happens

From your brief to the stage.

Six steps, and none of them involve an agent, a bio request or three weeks of silence.

  1. 1

    You send the brief

    The form below asks for the date, the format, who is in the room, how many of them there are, and what they should be able to do afterwards. It also asks when you need an answer, so you set the clock rather than waiting on mine.

  2. 2

    You get a yes or a no

    I take a small number of dates a year. If it is not a fit I say so and tell you why, so you can go and book somebody better suited rather than chasing me.

  3. 3

    Fifteen minutes with you

    A short call with whoever is running the event. What the audience came for, what has already been said from that stage, and the one thing you want them doing differently on Monday.

  4. 4

    The talk gets written for your room

    Not a deck I reuse. If your organisation needs slides signed off, you have them 48 hours ahead.

    48 hours ahead

  5. 5

    On the day

    I stay for the session after mine and for the coffee. Most of the useful conversations happen there rather than on the stage.

  6. 6

    Afterwards

    A workshop gets a written follow-up of what the room built and what it still needs, plus the templates and prompts I used, yours to keep.

A seated audience in a bright room, listening, some taking notes

Founders and investors

A group photograph at the end of a dinner, hands up, everyone laughing

AI dinner, London

Fit

Who this suits, and who it does not.

I would rather lose the booking here than in the room. Read the second list first.

Book me

  • You run something, and you want the operator version rather than the analyst version.
  • Your audience builds software, buys it, or signs off the spend on it.
  • Sport, and owner-led businesses. That is where most of my group’s work has been.
  • You want the room to leave with one thing it can do on Monday.
  • You are happy for me to say what did not work.

Do not book me

  • You want motivation. I am not that speaker and I am bad at it.
  • You want a forecast for where AI goes next. I do not have one worth your time.
  • You want me to endorse a vendor from the stage. I take no commissions and I will not start.
  • You want the talk approved line by line, or rewritten by a committee.
  • It is a commercial conference with paying delegates and no speaker fee.

None of that is a judgement on your event. It just will not work.

Where I have already been.

Stages, panels and press. If you want a reference from any of them, ask and I will put you in touch with the organiser.

  • Panel

    Sports Tech Innovation Panel

    Web Summit 2024 · November 2024

  • Podcast

    The Future of Fan Engagement in Sports

    The Sports Tech Podcast · September 2024

  • Talk

    Building Revenue Through Fan Connection

    SportsTech Europe 2024 · June 2024

  • Interview

    The Entrepreneur's Playbook

    Founders Weekly · May 2024

  • Press

    Gamification in Fundraising

    TechCrunch · April 2024

The brief

Send me the brief, not a save-the-date.

I used to take these by email and spend three messages asking the same questions back. So here they are up front. It takes about four minutes and it gets you a real answer instead of a call to discuss having a call.

The event

A firm date, or the week it sits in

City and venue, or the word online

The audience

Their job, their seniority, what they came for

0 of 200 characters

In pounds sterling, before travel

One thing they can do differently. This is the field I read first.

0 of 400 characters

You

I hold to this, so make it the real one

Optional. Other speakers, the slot either side, a constraint you already know about.

0 of 600 characters

It reaches me and nobody else. No list, no drip, no follow-up sequence.

Press kit

Everything you need to write me up.

Take what you need without asking. If you need something that is not here, put it in the brief above and I will send it the same day.

How to refer to me

  • Dean Lynn on first mention. Dean after that.
  • Founder and operator. Not doctor, not professor, no honorific.
  • Lower-case parkrun, always. The rest of the names are as spelled below.

One line

For a running order or a chyron

Dean Lynn runs many ventures at once and 72 agents in production across them.

Short bio

For a programme or an article footer

Dean Lynn has been in business 20+ years and has made 4+ acquisitions. He runs many ventures at once, among them Play Fund Win, Discount Vouchers, Cherished, Trusted Media and Onyxia. His group has worked with 1,000+ organisations and holds 850+ domains. He runs 72 agents in production, alongside 80+ web apps and 375+ Base44 apps. He builds the systems first and writes the rules for them second.

Organisations my group has worked with

Clubs and governing bodies. Naming any of them as a client is accurate. Naming them as an event I spoke at is not.

  • Energy Fitness
  • Fit4less
  • Leisure Connections
  • DC Leisure
  • Helio Fitness
  • Kieser Training
  • parkrun
  • RFL
  • England Rugby
  • Crystal Palace FC
  • Kalamata FC
  • Brentford FC
  • Wrexham AFC
  • Burnley FC
  • Newcastle United FC
  • Fulham FC
  • Sydney FC
  • Southampton FC
  • Hitchin Town FC
  • Manchester City FC
  • Chelsea FC
  • West Ham United FC

Photographs

Free to use for coverage of an event I am part of. Credit is not required.