Fern & Far

Fern & Far calls itself “the calm back office for independent travel advisors”, and that is exactly the job: a mobile-first business studio holding branded quotes, a client portal, referral and commission tracking, Stripe billing and a lead-generation marketing site in one place.

Advisors run their entire business through it, so it carries an unusually large first-party test suite — around 145 test files — for a product of its size. When someone's livelihood is the thing being tested, that is the right trade.