Niche Pack · eCommerce & D2C

40 Claude skills that lift conversion, recover carts, and write product copy that sells — for stores too small to hire a CRO agency.

Two people in conversation at a crowded, warmly lit bar, others talking behind them

Shopify, Amazon, Etsy operators bleed margin to the same five mistakes — weak product copy, leaking carts, generic emails, no retention loop, no SEO. These skills fix all five.

Or Membership, everything — £79/month

Sound familiar?

Product pages with copy lifted from the supplier sheet — Google ignores it, customers bounce.

Carts abandoned at 70%+ with no recovery sequence running.

First-time buyers never returning because there's no post-purchase email flow.

What's inside

40 skills, ready to install.

SEO & Search3
  • 01
    product-page-seo

    Audits a product page and produces a tight SEO brief — primary keyword, meta copy, on-page structure, and ranked fixes — ready to hand to a developer or copywriter.

  • 02
    keyword-research

    Maps target keywords by search intent, volume, and competition — then prioritises the ones worth going after based on your site's current authority.

  • 03
    ecommerce-seo

    Builds a structured ecommerce SEO plan — keyword priorities, on-page fixes, content gaps, and a ranked action list — so organic traffic has a clear path to grow.

Email Marketing5
  • 01
    win-back-sequence

    Builds a win-back email sequence for lapsed customers — timed triggers, segmented by RFM, with subject lines, CTAs, and benchmarks baked in.

  • 02
    welcome-sequence

    Builds a multi-email welcome sequence from your objective and audience — subject lines, send timing, and conversion benchmarks included.

  • 03
    post-purchase-sequence

    Builds a post-purchase email sequence — welcome through retention — with send timing, subject lines, and benchmarks baked in.

  • 04
    cart-abandonment-sequence

    Builds a cart abandonment email sequence — timed triggers, escalating urgency, subject lines under 50 chars — tuned to your audience and ready to load into your ESP.

  • 05
    browse-abandonment-sequence

    Builds a browse abandonment email sequence — timed triggers, subject lines under 50 chars, and conversion benchmarks baked in.

E-commerce32
  • 01
    woocommerce-setup

    Designs and documents a WooCommerce store setup — payments, products, shipping, and tax configured correctly from the start, not patched together later.

  • 02
    vip-program

    Designs a VIP programme from scratch — tiered structure, entry criteria, rewards logic, and success metrics — built around RFM segmentation and lifetime value.

  • 03
    subscription-model

    Designs a subscription model from your objective and context — tiers, pricing logic, churn mitigations, and success metrics built in.

  • 04
    social-proof-strategy

    Builds a social proof strategy for your e-commerce store — where to place reviews, which signals convert, and how to measure the lift against conversion rate and AOV.

  • 05
    sms-marketing-ecom

    Builds an SMS marketing plan for an ecom store — segments, send schedule, copy angles, and conversion benchmarks included.

  • 06
    shopify-optimization

    Audits a Shopify store against conversion, AOV, and abandonment benchmarks — then outputs a prioritised action plan with owners, timelines, and success metrics.

  • 07
    seasonal-planning

    Turns a trading objective into a structured seasonal plan — promotions, inventory priorities, and success metrics mapped to a merchandising calendar, ready to execute.

  • 08
    review-response-template

    Turns a customer review into a ready-to-send response — on-brand, specific to the feedback, and calibrated to protect your reputation and conversion rate.

  • 09
    recommendation-engine

    Builds a product recommendation engine for e-commerce — segmented by RFM or CLV, benchmarked against conversion and AOV targets, with a prioritised implementation plan ready to act on.

  • 10
    product-video-brief

    Turns a product, audience, and objective into a production-ready video brief — shot list, messaging hierarchy, and success metrics included.

  • 11
    product-title-optimization

    Rewrites product titles for search and conversion — structured around your catalogue, platform rules, and the keywords buyers actually use.

  • 12
    product-photography-brief

    Turns a product brief into a shoot-ready photography specification — angles, styling, background, lighting rationale, and shot list — built around your conversion goals.

  • 13
    product-page-optimization

    Audits a product page and outputs a prioritised fix list — copy, layout, mobile, and conversion gaps — with benchmarks and an implementation table ready to act on.

  • 14
    product-listing

    Builds a conversion-ready product listing from a brief — title, description, bullets, and pricing framed around what actually gets the item into the basket.

  • 15
    product-description-writer

    Writes product descriptions that convert — built from your product details, audience, and CRO best practices. Mobile-first, no filler.

  • 16
    pricing-strategy-ecom

    Builds a documented ecom pricing strategy with margin targets, competitive positioning, and a prioritised action plan — benchmarked against conversion rate, AOV, and CAC.

  • 17
    personalization-strategy

    Builds a personalisation strategy from your customer data and objectives — segments defined, tactics prioritised, and success metrics set against real e-commerce benchmarks.

  • 18
    loyalty-program-design

    Designs a loyalty programme from your customer and revenue data — tiers, triggers, and retention mechanics mapped to CLV, RFM segments, and a clear implementation plan.

  • 19
    landing-page-optimization

    Audits a landing page against CRO benchmarks and outputs a prioritised fix list — headline, CTA, mobile layout, and trust signals — with conversion targets attached.

  • 20
    inventory-forecasting

    Turns sales history and stock data into a structured inventory forecast — demand by SKU, reorder points, and overstock risks flagged before they hit the P&L.

  • 21
    flash-sale-plan

    Builds a flash sale plan with timing, discount depth, segment targeting, and a clear implementation schedule — conversion benchmarks and risk flags included.

  • 22
    etsy-listing

    Builds a complete Etsy listing from product details — title, description, tags, and pricing — optimised for search and conversion.

  • 23
    email-marketing-ecom

    Builds an ecom email marketing plan from your objective and context — segmentation, send cadence, and conversion benchmarks mapped out and ready to execute.

  • 24
    customer-review-strategy

    Builds a customer review strategy with platform priorities, response playbooks, and a sequenced action plan — so reviews drive conversions, not just noise.

  • 25
    conversion-rate-audit

    Audits your e-commerce funnel end-to-end — conversion rate, cart abandonment, AOV, and CAC — and returns a prioritised fix list with owners, timelines, and benchmarks.

  • 26
    collection-page-design

    Designs a conversion-optimised collection page — layout, merchandising logic, and CRO recommendations built around your product range and traffic data.

  • 27
    checkout-optimization

    Audits your checkout flow and produces a prioritised fix list — abandonment rate, conversion gaps, and mobile friction points called out with benchmarks and clear next steps.

  • 28
    category-taxonomy

    Builds a category taxonomy for your e-commerce store — structured hierarchy, conversion benchmarks, and merchandising logic baked in.

  • 29
    cart-abandonment-analysis

    Analyses cart abandonment data and produces a prioritised recovery plan — drop-off points, segmented causes, and ranked fixes with expected uplift on conversion rate.

  • 30
    bundle-strategy

    Builds a bundle strategy for your e-commerce store — pricing logic, product pairings, and AOV targets — with an implementation plan ready to hand to the team.

  • 31
    black-friday-strategy

    Builds a Black Friday trading strategy with offers, segments, timelines, and success metrics — ready to brief your team before the window opens.

  • 32
    amazon-listing

    Builds a conversion-optimised Amazon listing from your product details — title, bullets, description, and backend keywords structured to rank and sell.

Choose your depth

Four ways in.

eCommerce Pack only

£79one-off
  • All 40 curated skills
  • Install guide
  • 90 days of updates

Pack + Power Hour

£750one-off
  • eCommerce Pack included
  • 60-min 1:1 with Dean
  • Live setup + top skills for your business
  • 30-day Slack access

Pack + 2 months of Membership

£249one-off
  • eCommerce Pack included
  • Two months of Membership: every Academy track and the whole Vault
  • One payment. Nothing renews
  • Carry on with Membership afterwards only if you want to

Pack + Dedicated Day

£3,500one-off
  • eCommerce Pack included
  • Full working day with Dean
  • Wired up live in your environment
  • Follow-up Power Hour 2 weeks later

No VAT added. The price you see is the price you pay.

Who it's for.

You run or help run a ecommerce & d2c organisation

You wear 5 hats and do the comms yourself

You want a system, not another tool to learn

You can copy-paste — that's all the technical skill you need

Why me

"Stores don't fail because the product is bad — they fail because the listing, the cart, and the follow-up are bad. These 40 skills are the unglamorous fixes that compound into 30%+ revenue lifts."
DL

Dean Lynn

Operator · Founder · Builder

Questions, answered.

30-day money-back guarantee.

Install the pack, try the skills for 30 days. If it hasn't paid for itself in time saved, email me for a full refund. No forms, no questions.

Ready to get your Sundays back?

Install the pack tonight. Ship faster tomorrow.

Or Membership, everything — £79/month