Niche Pack · eCommerce & D2C
40 Claude skills that lift conversion, recover carts, and write product copy that sells — for stores too small to hire a CRO agency.

Shopify, Amazon, Etsy operators bleed margin to the same five mistakes — weak product copy, leaking carts, generic emails, no retention loop, no SEO. These skills fix all five.
Sound familiar?
Product pages with copy lifted from the supplier sheet — Google ignores it, customers bounce.
Carts abandoned at 70%+ with no recovery sequence running.
First-time buyers never returning because there's no post-purchase email flow.
What's inside
40 skills, ready to install.
- 01
product-page-seoAudits a product page and produces a tight SEO brief — primary keyword, meta copy, on-page structure, and ranked fixes — ready to hand to a developer or copywriter.
- 02
keyword-researchMaps target keywords by search intent, volume, and competition — then prioritises the ones worth going after based on your site's current authority.
- 03
ecommerce-seoBuilds a structured ecommerce SEO plan — keyword priorities, on-page fixes, content gaps, and a ranked action list — so organic traffic has a clear path to grow.
- 01
win-back-sequenceBuilds a win-back email sequence for lapsed customers — timed triggers, segmented by RFM, with subject lines, CTAs, and benchmarks baked in.
- 02
welcome-sequenceBuilds a multi-email welcome sequence from your objective and audience — subject lines, send timing, and conversion benchmarks included.
- 03
post-purchase-sequenceBuilds a post-purchase email sequence — welcome through retention — with send timing, subject lines, and benchmarks baked in.
- 04
cart-abandonment-sequenceBuilds a cart abandonment email sequence — timed triggers, escalating urgency, subject lines under 50 chars — tuned to your audience and ready to load into your ESP.
- 05
browse-abandonment-sequenceBuilds a browse abandonment email sequence — timed triggers, subject lines under 50 chars, and conversion benchmarks baked in.
- 01
woocommerce-setupDesigns and documents a WooCommerce store setup — payments, products, shipping, and tax configured correctly from the start, not patched together later.
- 02
vip-programDesigns a VIP programme from scratch — tiered structure, entry criteria, rewards logic, and success metrics — built around RFM segmentation and lifetime value.
- 03
subscription-modelDesigns a subscription model from your objective and context — tiers, pricing logic, churn mitigations, and success metrics built in.
- 04
social-proof-strategyBuilds a social proof strategy for your e-commerce store — where to place reviews, which signals convert, and how to measure the lift against conversion rate and AOV.
- 05
sms-marketing-ecomBuilds an SMS marketing plan for an ecom store — segments, send schedule, copy angles, and conversion benchmarks included.
- 06
shopify-optimizationAudits a Shopify store against conversion, AOV, and abandonment benchmarks — then outputs a prioritised action plan with owners, timelines, and success metrics.
- 07
seasonal-planningTurns a trading objective into a structured seasonal plan — promotions, inventory priorities, and success metrics mapped to a merchandising calendar, ready to execute.
- 08
review-response-templateTurns a customer review into a ready-to-send response — on-brand, specific to the feedback, and calibrated to protect your reputation and conversion rate.
- 09
recommendation-engineBuilds a product recommendation engine for e-commerce — segmented by RFM or CLV, benchmarked against conversion and AOV targets, with a prioritised implementation plan ready to act on.
- 10
product-video-briefTurns a product, audience, and objective into a production-ready video brief — shot list, messaging hierarchy, and success metrics included.
- 11
product-title-optimizationRewrites product titles for search and conversion — structured around your catalogue, platform rules, and the keywords buyers actually use.
- 12
product-photography-briefTurns a product brief into a shoot-ready photography specification — angles, styling, background, lighting rationale, and shot list — built around your conversion goals.
- 13
product-page-optimizationAudits a product page and outputs a prioritised fix list — copy, layout, mobile, and conversion gaps — with benchmarks and an implementation table ready to act on.
- 14
product-listingBuilds a conversion-ready product listing from a brief — title, description, bullets, and pricing framed around what actually gets the item into the basket.
- 15
product-description-writerWrites product descriptions that convert — built from your product details, audience, and CRO best practices. Mobile-first, no filler.
- 16
pricing-strategy-ecomBuilds a documented ecom pricing strategy with margin targets, competitive positioning, and a prioritised action plan — benchmarked against conversion rate, AOV, and CAC.
- 17
personalization-strategyBuilds a personalisation strategy from your customer data and objectives — segments defined, tactics prioritised, and success metrics set against real e-commerce benchmarks.
- 18
loyalty-program-designDesigns a loyalty programme from your customer and revenue data — tiers, triggers, and retention mechanics mapped to CLV, RFM segments, and a clear implementation plan.
- 19
landing-page-optimizationAudits a landing page against CRO benchmarks and outputs a prioritised fix list — headline, CTA, mobile layout, and trust signals — with conversion targets attached.
- 20
inventory-forecastingTurns sales history and stock data into a structured inventory forecast — demand by SKU, reorder points, and overstock risks flagged before they hit the P&L.
- 21
flash-sale-planBuilds a flash sale plan with timing, discount depth, segment targeting, and a clear implementation schedule — conversion benchmarks and risk flags included.
- 22
etsy-listingBuilds a complete Etsy listing from product details — title, description, tags, and pricing — optimised for search and conversion.
- 23
email-marketing-ecomBuilds an ecom email marketing plan from your objective and context — segmentation, send cadence, and conversion benchmarks mapped out and ready to execute.
- 24
customer-review-strategyBuilds a customer review strategy with platform priorities, response playbooks, and a sequenced action plan — so reviews drive conversions, not just noise.
- 25
conversion-rate-auditAudits your e-commerce funnel end-to-end — conversion rate, cart abandonment, AOV, and CAC — and returns a prioritised fix list with owners, timelines, and benchmarks.
- 26
collection-page-designDesigns a conversion-optimised collection page — layout, merchandising logic, and CRO recommendations built around your product range and traffic data.
- 27
checkout-optimizationAudits your checkout flow and produces a prioritised fix list — abandonment rate, conversion gaps, and mobile friction points called out with benchmarks and clear next steps.
- 28
category-taxonomyBuilds a category taxonomy for your e-commerce store — structured hierarchy, conversion benchmarks, and merchandising logic baked in.
- 29
cart-abandonment-analysisAnalyses cart abandonment data and produces a prioritised recovery plan — drop-off points, segmented causes, and ranked fixes with expected uplift on conversion rate.
- 30
bundle-strategyBuilds a bundle strategy for your e-commerce store — pricing logic, product pairings, and AOV targets — with an implementation plan ready to hand to the team.
- 31
black-friday-strategyBuilds a Black Friday trading strategy with offers, segments, timelines, and success metrics — ready to brief your team before the window opens.
- 32
amazon-listingBuilds a conversion-optimised Amazon listing from your product details — title, bullets, description, and backend keywords structured to rank and sell.
Choose your depth
Four ways in.
eCommerce Pack only
- All 40 curated skills
- Install guide
- 90 days of updates
Pack + Power Hour
- eCommerce Pack included
- 60-min 1:1 with Dean
- Live setup + top skills for your business
- 30-day Slack access
Pack + 2 months of Membership
- eCommerce Pack included
- Two months of Membership: every Academy track and the whole Vault
- One payment. Nothing renews
- Carry on with Membership afterwards only if you want to
Pack + Dedicated Day
- eCommerce Pack included
- Full working day with Dean
- Wired up live in your environment
- Follow-up Power Hour 2 weeks later
No VAT added. The price you see is the price you pay.
Who it's for.
You run or help run a ecommerce & d2c organisation
You wear 5 hats and do the comms yourself
You want a system, not another tool to learn
You can copy-paste — that's all the technical skill you need
Why me
"Stores don't fail because the product is bad — they fail because the listing, the cart, and the follow-up are bad. These 40 skills are the unglamorous fixes that compound into 30%+ revenue lifts."
Dean Lynn
Operator · Founder · Builder
Questions, answered.
30-day money-back guarantee.
Install the pack, try the skills for 30 days. If it hasn't paid for itself in time saved, email me for a full refund. No forms, no questions.
Ready to get your Sundays back?
Install the pack tonight. Ship faster tomorrow.