Since 2005 I’ve been turning ideas into revenue 💡💷 – these days I’m obsessed with fan engagement and gamified fundraising in sport ⚽🎮, where fans have fun and clubs/causes win.
Founder & CEO – Play Fund Win
Sports tech platform using 50/50s, prize draws and prediction games to raise money for clubs, charities and foundations while deepening fan connection. 💸❤️
Play Fund Win – fan gamification platform powering digital fundraising (50/50s, prize draws, prediction games, memberships). 🧾🎟️
Forecast Frenzy – white-label prediction game format for clubs and leagues, turning matchdays into interactive fan experiences. 📊🔥
Sponsor Our Team / Purposeful Miles / others – products designed to help teams and causes unlock new revenue, build communities and tell better stories. 🌍🤝
I specialise in finding the sweet spot between fan joy and commercial outcomes – building products fans genuinely love to use, that rights holders, partners and charities can scale sustainably. 🚀
Foodie at Heart 🍽️🥐
Over 93 million views on Google reviews. If your café serves killer pastries, I’m probably rating them.
Weekend Baker 🍪👨🍳
My cookies could give Millie’s a run for their money. Stick around and you might just get a taste.
Beverage Enthusiast 🍸🥂
Fancy a cocktail or a crisp glass of white? Or a morning coffee – I’m in. Cheers!
Early to Bed, Early to Raise! 😴🌙
By 9pm I’m lights out – got to rest this brilliant-but-busy brain.
Vibrant Gym-Goer 🏋️♂️🩳
I live in ridiculously colourful OddBalls gear. It sparks chats and new friendships – who says workout kits have to be grey and boring?
ADHD / Dyslexia Friendly 🧠⚡
Keep messages short and sweet. Voice notes under 2 minutes welcome. Long essays? My brain nopes out.
Audiobook Aficionado 🎧📚
Favourites include Greenlights, Atomic Habits, Zero Limits, Can’t Hurt Me, The Alchemist, The Surrender Experiment, Big Magic, Inner Engineering, Screw It, Let’s Do It.
If these titles mean something to you, let’s talk.
P.S -> Photo is not of me at a wedding, its the day i outdressed a potential investor (I voted to standout/be remembered)
Below is the snapshot story – if you want the long version, just message me. ✉️
Health Scares & Empires
Age 15 survived multiple collapsed lungs and major kidney surgeries. While bed-bound, I kept building online empires. If adversity fuels innovation, I’m basically rocket-powered. Now feeling the heathiest I have ever felt!
Online Gaming Hustle (Age 15-17)
Built a group of over 20 Browser Based Online Games. Parents suspected drug dealing (nope, just digital entrepreneurship). Sold the venture at 17, cleared my name, and got my first taste of success.
Bible School Dropout
Went to Bible school, met Mozez (ex-Zero 7 singer), got kicked out for asking too many questions. Ironically, that opened doors to collaboration.
Founding a Record Label
Co-founded an independent recording label with Mozez. Because who wouldn’t jump at a chance to merge creativity, music, and business?
Social Media Reinvented
Helped build a new type of social media platform Campfire with Pete Lawrence (Founder of Big Chill). Think beyond selfies; this was about community and culture.
Snacks Away (Ahead of Its Time)
Built an online lunch ordering delivery platform before Just Eat & Deliveroo reigned supreme. The mission? Kill off the crappy sandwich vans. Underfunded, but hey, the idea was golden.
Social Referral Online (Gym Referral Tool)
Created a referral tool that gyms used to boost retention and marketing. Brands like Energy Fitness, Fit4less, Leisure Connections, DC Leisure, Helio Fitness, and Kieser Training jumped on board. A prime example of tech-meets-fitness done right.
Global Brand Building
Helped international companies build online brands and conquer Google rankings for fiercely competitive terms, driving hundreds of millions in online sales. SEO and digital marketing? That’s my playground.
Mentorship & Education
Gave back by mentoring students in local colleges and schools on business and entrepreneurship. Sharing the journey, inspiring the next wave of go-getters.
Bromance with Steve
Met through business, co-founded multiple ventures, survived the startup rollercoaster. Now we’re more than co-founders; we’re lifelong friends.
CTO from a Coffee Shop
Hired a CTO I met in a coffee shop. We’ve been mates and collaborators ever since. Proof that great partnerships brew anywhere.
Domain Name Addiction
Over 850 domain names owned—and counting. One day, I’ll probably build a digital galaxy out of them.
Deanizums – The Book of Dean
I invent words on the fly. It’s linguistic jazz. Everyone laughs; I’ve learned to roll with it.
Tens of thousands of players and over a thousand organisations engaged across campaigns.
I’ve packed a lot into the last couple of decades. I can’t show it all, but these shots give you a feel for the ride so far.
Got an idea, a partnership proposal, or just want to say hi?
Keep your message short, or send me a voice note under 2 minutes. My ADHD brain thanks you.
Too long, didn’t read? Too long, won’t reply. Fair warning.
I collect social icons like Pokémon cards, I have them but dont use them – but if you want real connection, let’s meet over good food. Online followers? Just décor.
