You must of heard it said a million times “seo is dead” well I’ve got news for you! It’s far from dead, it’s evolved! That’s right, out with the old and in with the new. Google has evolved and so should our search marketing strategies.
People are still stuck in the days of focusing on building the link and missing the core values of what Google wants to achieve. Quality has and always will be at the top of the list, wherever it is – kind of a no brainer… So I have put together a list of the areas I feel are important to remember when evolving your SEO strategy moving forward.
Relevant & Engaging Content
I think this gets mentioned every time a Google update appears, it’s getting old but it’s still the primary focus of what Google wants to achieve, which is great quality content that viewers will find useful and share. I love reading articles with multiple forms of media placed in them (I’ve a short attention span BUT I’m not the only one!) so start using images and videos to get your point across! If I logged onto a website where I just see 5 paragraphs of block text, then guess what, I’m out of there!
Don’t take shortcuts with poor quality content, you will be wasting your time! Can I just say who ever says spinning content works, they are wrong! How on earth can having that content in some form linked to your brand/domain be beneficial! And no don’t sell me the story it doesn’t get seen, it’s just used for the purpose of gaining higher ranks, oh please!
While we are on this topic, too many webmasters are focusing their content writing efforts around the keywords! – Not cool.
Stop Obsessing Over Anchor Text
Keyword focused content doesn’t work the way it used to, if you have worked out targeted keywords for your clients then use them as guides to your article topics & titles.
What do I mean? Well let me give you an example, let’s say you had a client that had multiple Holiday Parks across the UK and one of the targeted keywords you wanted this client to rank for was “UK Holiday Parks” you could use this keyword as a indicator for the article topic/title:
- Top UK Holiday Parks
- Best Family Holiday Parks in the UK
- Pet Friendly Holiday Parks in the UK
This way your article will naturally include all those so called keywords you need to mention but also the article will read more ‘human like’!
Don’t forget to use the 4 types of content!
I won’t go on too much about this, just check out this video by DistiledLive “Throwing shit against the wall and seeing what sticks”
Skyscraper Content (Hot Sauce!)
Some of you may have heard this term recently, it’s an awesome 3 step process to gaining good quality links pretty fast.
It’s a very simple 3 step process:
- Find top “link worthy” content that’s already out there.
- Take what’s out there and put it on steroids!
- Out reaching to those site owners that have already linked to similar content.
This process is definitely a great way to gain a high volume of high quality links, as they won’t be able to find anything else like it so will only have the choice to link to your content!
Keep an eye on your link profile
That site that was amazing 4 years ago might not be so good now! So good practice would be to continue to monitor your link profile making sure that it’s squeaky clean (well as much as it can be…) As always quality, relevant links are always important.
Don’t stop removing those bad links, I know you built them 5 years ago… but we all did it in the early days of Google (you know what I’m on about…) however it doesn’t work now so let’s just tidy those links up before they bite you!
Some good tools to monitor your link profile:
At a later date i will be completing intensive reviews on these tools!
Stop abusing one “link type”!
I hate the word Link Type, but it’s a term a lot of SEOer’s use… I am seeing this more often, with a lot of the clients that are coming to us from previously using other marketing agencies or doing seo themselves, they have just focused on one “link type”, you need to mix things up and keep everything random or should I say “natural”.
I don’t agree with all of them but you should check out Jon Cooper’s point blank link building strategies you should be able to filter through some great link building techniques.
Simply Stop Spam!
One of the most dangerous ways that link builders are using to grab a bunch of quick links is by using a blog network (also known as a link network). Well it’s not a quick win on your link profile! Google are deindexing networks or devaluing their links, which is the same result for you if your links are pointing from those sites. A great article Google Busts Yet Another Link Network: Anglo Rank by Barry Schwartz.
Those of you that are stuck in the early days of black hat techniques will still have your proxy subscription for $20 a month hooked up to your automated tool that build thousands of backlinks to your scraped list of websites that auto accept your blog comments or directory listings – come on it’s link spamming and it doesn’t work!
Google is not a link counting machine, so why do we focus on simply building tones of links when Google uses more than just links to rank websites? We can’t be totally certain about how many ranking factors there are… But still! Common sense says cut the crap!
Focusing purely on links leads to missed opportunities
Marketers that purely focus on outreaching to blog owners for links have missed the main point on building better businesses for your clients or yourselves. Tactics were gaining a link as the only goal is purely short sighted.
We need to come away from this form of thinking.
The Social Web
Social media signals, such as Google +, Facebook shares, and tweets, do affect your websites ranks! Guess what! Even in the Ranking Factors study completed by SearchMetrics they found that the top ranking factor is Google +, ok lets not be too surprised by this!
Google isn’t stupid!
If you didn’t know it already over the past 12 months alone we have had over 17 known algorithm updates, to name a few:
- 4 Panda updates
- 2 Penguin updates
- 2 unknown phantom updates
- Pay day loan update
- Knowledge graph update
Check out Mozcasts Google algorithm changes for more details about these updates. Google is making more and more changes to its search than ever before, and I don’t think it’s going to slow down anytime soon!
In fact I believe it will only continue to get faster… So keep up!
Conclusion – Evolve or Die
I thought we would close on something funny! How to Rank #1 on Google – By Matt Cutts – A Funny mash up video of Matt Cutts giving advice on how to rank number 1 on Google search. Thanks Sam Applegate
On a serious note it’s not all about onsite and hundreds of links anymore… it’s more than that!
At the end of the day until people stop using search engines, there will always be someone wanting that top spot. Meaning there will always be a need for search engine optimisation.
Well it’s a rap! SEO isn’t dead – It has evolved. If you don’t keep up then Google will just ignore you.
Anyways let me know your thoughts on “Is SEO Dead?” and lets discuss!